If you’re a local business in Wigan or any of the nearby towns like Leigh, Hindley, Standish, Orrell or Ashton-in-Makerfield, you’ll know how hard it can be to stand out online. Whether you’re a tradesperson, salon owner, independent shop or service provider, getting seen by the right people at the right time is half the battle.
That’s where PPC comes in. Pay-per-click advertising is one of the fastest ways to get your business in front of local customers who are actively searching for what you offer. And no, it’s not just for big businesses with big budgets.
What Is PPC and Why Should You Care?
PPC (or pay-per-click) is a form of online advertising where you only pay when someone clicks on your ad. Sounds simple, right? That’s because it is. The goal is to appear at the top of Google when people search for things like:
“Emergency plumber in Standish”
“Nail salon in Leigh”
“Electrician near Ince-in-Makerfield”
“Mobile dog grooming Orrell”
You choose the search terms you want to show up for, set your budget and your ads go live. You don’t need to wait months for results like you do with SEO. You can start getting leads almost instantly.
Why PPC Works So Well for Wigan Businesses
Here’s the beauty of PPC when it’s done right. It’s not about throwing money at ads and hoping for the best. It’s about targeting the people in your area who are already looking for you.
Let’s say you’re a roofer in Ashton-in-Makerfield. You can run ads that only show to people within a 10-mile radius who are searching for “roof repair Wigan” or “leaking roof help”. That’s laser-targeted marketing that gets results.
And it’s not just for trades. Shops, salons, personal trainers, mobile car valets, dog walkers, driving instructors, the lot. If people are searching for it, you can advertise for it.
Areas I Cover with PPC Campaigns
I work with businesses across the Wigan borough and surrounding towns. That includes:
Wigan
Leigh
Hindley
Ashton-in-Makerfield
Standish
Orrell
Abram
Pemberton
Ince-in-Makerfield
Tyldesley
Atherton
Golborne
Shevington
Platt Bridge
Billinge
And plenty of the smaller villages in between
If your business is based in any of these areas (or serves them), a well-targeted PPC campaign could be the best investment you make this year.
What Makes My PPC Service Different?
I don’t just set up your ads and leave them to it. Here’s what you get when you work with me:
Keyword research done properly
I dig into what people are actually searching for in your area so your ads are seen by the right people.
Ad copy that speaks their language
No jargon, no fluff. Just clear, local messaging that gets clicks.
Landing pages that convert
I can help you build or improve the pages your ads point to. Because getting traffic is one thing—getting enquiries is the goal.
Ongoing tweaks and support
PPC isn’t a one-and-done job. I monitor your ads regularly, make improvements, and keep things running smoothly.
Let’s Get You Found in Wigan (and Beyond)
Whether you’re based right in Wigan or one of the surrounding areas like Leigh, Hindley, Standish, or Orrell, I’d love to help you get your business in front of the people who need it.
Take a look at my PPC service page or drop me a message if you’ve got questions. No pushy sales chat, just honest advice and a plan that works for your business.
