Let’s be honest. Running a business these days means showing up online. You could be the best baker in Bury or the go-to sparky in Wigan, but if no one knows you exist outside your street, that’s not going to cut it.
The good news is, getting more traffic to your website doesn’t mean you need to go viral or spend half your life learning TikTok dances. There are actually smarter ways to get found online and grow your business properly.
Here’s what I recommend if you want more people landing on your website and sticking around.
Get Found on Google by Sorting Your SEO
Google is basically your new shop window. If your business isn’t popping up when people search for what you offer, you’re leaving money on the table. Search Engine Optimisation, or SEO, is all about helping Google understand what you do and who you do it for.
A great first step is setting up Google Search Console. It’s a free tool that shows you how your site’s performing and what people are searching to find you. You can check it out here: Google Search Console
Want to skip the DIY and just have someone sort it all for you? That’s where I come in. Have a look at my SEO services if you want the job done properly.
Keep Your Social Media Alive
Let’s be real. Posting once in a blue moon and hoping for the best won’t get you far. Your socials should be showing people who you are, what you do and why they should trust you.
You don’t have to post every day, but being consistent matters. That might be once a week or a few times a month. Whatever suits you, just make sure you show up. Post stuff that’s useful, honest and actually sounds like you. No one wants another “We’re thrilled to announce…” post.
If thinking up content makes your brain melt, I can help with that too. One less thing on your plate.
Write a Blog That’s Actually Helpful
Yep, blogging still works. And no, you don’t have to be Shakespeare. A blog is just a chance to answer questions your customers are already searching for. It helps your SEO, builds trust and gives people a reason to stay on your site longer.
This very blog is doing just that. Helpful, friendly, and no nonsense. Imagine what one could do for your own website.
Use That Email List You Forgot About
Got a list of past customers, people who’ve enquired, or folks who signed up to your freebie last year? Time to make use of it.
Send a quick update, share some tips or offer something useful. Email is a brilliant way to bring people back to your website without relying on social media’s mood swings. You don’t need thousands of subscribers. You just need to show up and be human.
Make Sure Your Website Isn’t Putting People Off
If your site’s clunky, slow or looks dodgy on mobile, people won’t stick around. It’s not enough to just have a website these days. It needs to work well, load quickly and make it easy for people to find what they need.
A few seconds is all you get before someone clicks off. So make it count.
My Final Thoughts
You don’t need to be Insta-famous or spend a fortune on ads to grow your business online. You just need a solid plan and a bit of help from someone who knows what they’re doing.
If you’re ready to get more traffic to your website without the fluff, give Your Marketing Mate (Kris) a shout. I’ll bring the strategy, you bring the brews.
Let’s get your business seen.
